Villa Ford's Women's Owned Business and the WBE
A Message from Peggy Baldwin-Butler
Villa Ford’s Co-Owner, President, C.I. O. (Chief Inspirational Officer)
Peggy Baldwin ButlerPresident, C.I. O.
Where We’ve Been
I have deep roots in the automotive industry. My parents, Herb and Wanda Baldwin, both had entrepreneurial spirits and believed in the American Dream of owning their own business. They opened their first car store in the late 50s, Plaza Motors, in Bellflower, California. Then in 1970, “on a shoestring budget and their Midwest work ethic,” they launched Villa Ford. Their hard work paid off and their lives became a true “rags to riches story.” In August of 1992 Herb & Wanda retired and sold the business to the “next generation”—their two daughters, Peggy, Karen and their son-in-law, Brian Butler.
In August of 2009, I took the helm as President, C.I.O. (Chief Inspirational Officer) and primary owner of my parents’ business. I never dreamt that I’d be carrying on my parent’s legacy when I started doing medical billing in 1993. I’m dedicated to carrying on their legacy, and our whole Villa Ford Family, is committed to providing our customers with the same tried and true values-driven business principles my Mom and Dad believed in. Today Villa Ford is one of the largest woman-owned Ford Dealerships in the nation and one of the largest woman-owned companies in California.
I’m grateful to my parents for being wonderful role models. My father was a visionary with unique business practices, progressive management ideas and high-quality standards that earned Villa Ford the Ford Motor Company’s “Distinguished Achievement Award” for 18 years in a row. He always strove to overcome the public’s negative perception of car dealerships by treating people the way he liked to be treated. He understood and practiced an unparalleled level of customer service long before it was a catchphrase.
Where We Are ... Where We’re Going
The future for Ford Motor Company and Villa Ford is very bright. I am proud that the Ford Motor Company did not take bailout money—proud that Ford is making quality, high tech autos with higher fuel economy—proud that the spirit of Henry Ford lives on in America—proud that Ford Motor Company is an American company with a very bright future—proud that Villa Ford is a “family-owned and operated” Ford dealership since 1970—and thrilled to be a “good neighbor” who has helped so many organizations and sponsored lots of events in southern California. Villa Ford was then, and is now, a different kind of company that inspires loyalty in co-workers and customers alike. Two things that I believe make Villa Ford unique and insures our success is our amazing team of people who work together like gears in a machine—and the thousands of loyal, happy customers. I’m excited to be celebrating 42 years of success—and excited to be reinventing Villa Ford for the next 40 years. For going the extra mile, we were honored by being given Ford’s Customer Service Premier Club Award, which is awarded to only 50 dealers in the country in both 2009 and 2010.
WBE Certification ... Women-Owned Businesses Enterprises
Villa Ford is one of the largest women-owned dealerships in the nation, in the top 100 Ford dealerships in America—and true to our legacy we are inventively and boldly setting trends for “Villastrating Excellence.” My intention to bring the “feminine-touch” to a primarily male-dominated industry and to be a role model for 21st century dealerships—is finally paying off. Villa Ford’s WBE accreditation has brought us many new opportunities for government contract bids and large corporate contracts in sales and service.
The following Fleet Managers are qualified for WBE
Whether you are interested in CNG/Compressed Natural Gas, Electric, Hybrid, or Diesel vehicles—or interested in BPN,
Fleet, or WBE/Women-Owned Businesses Enterprises pricing, Villa Ford’s professional team is ready to be of service!
Ford Motor Company Exceeds 2010 Goal for Spending with Minority- and Women-Owned Businesses
Ford Purchasing Group Vice President Tony Brown talks to high school intern candidates at the Michigan Minority Supplier Development Council on Thursday, May 12.
- In 2010, Ford Motor Company purchased $4.1 billion in goods and services from its U.S. minority- and women-owned business enterprises
- Ford exceeded its goal to source more than 10 percent of U.S. spending with diverse suppliers
- Ford is partnering with Michigan Minority Supplier Development Council to find internships for more than 20 local high school students
DEARBORN, Mich., May 12, 2011 –Ford Motor Company announced today that it exceeded its supplier diversity sourcing goals by purchasing $4.1 billion in goods and services from its tier-one minority- and women-owned business enterprises in 2010.
The increase from $2.7 billion in 2009 reflects higher vehicle production volumes, expanded sourcing to existing suppliers and the addition of several new minority- and women-owned businesses.
In addition, Ford’s tier-one suppliers spent $1.29 billion with tier-two minority- and women-owned businesses in 2010, an increase from $1.02 billion in 2009.
“Ford Motor Company takes very seriously its commitment to developing and growing a diverse supply base,” said Tony Brown, group vice president, Global Purchasing. “These companies offer a wealth of innovation, and if we are to remain competitive, it is imperative that we connect with the best of the best. Not only does this strengthen our supply network, it creates jobs and economic growth for the communities that we serve.”
The $4.1 billion spent in 2010 surpasses Ford’s annual goal of sourcing more than 10 percent of its U.S. production and non-production business with diverse suppliers.
Ford’s Supplier Diversity Development program represents a commitment to providing a broad range of supplier opportunities and resources. Ford understands the value of ensuring that its suppliers represent all segments of the business community, and mirror those communities in which it does business. Ford’s Supplier Diversity Development Office works with business leaders, trade associations and community-based organizations that represent the interests of diverse businesses to empower communities through economic development.
“Our suppliers are of paramount importance to our success as a company and in serving our diverse customer base,” said Carla-Traci Preston, director, Supplier Diversity Development. “At Ford, we are strongly committed to maintaining qualified and certified minority- and women-owned businesses.”
Developing the next generation of diverse business leaders is an important part of a healthy, diverse supplier network. As part of this week’s Michigan Minority Procurement Conference at Cobo Conference Center in Detroit, Ford and the Michigan Minority Supplier Development Council (MMSDC) are sponsoring the MMSDC Ford Diversity Internship Program. More than 70 high school juniors and seniors from schools throughout Metro Detroit are interviewing with minority- and women-owned businesses that will provide internships and mentoring to more than 20 students this summer.
“This is an opportunity to match some of the best and brightest high school juniors and seniors throughout Metro Detroit with minority- and women-owned companies,” said Preston. “These students represent the next generation of diverse business leaders who have the potential to significantly impact the future of our state, nation and the global economy.”
Ford’s longstanding commitment to supplier diversity has been recognized this year by a number of diversity publications and organizations:
- Corporation of the Year - Michigan Minority Supplier Development Council
- Top Supplier Diversity Program - Professional Women’s Magazine
- Top Supplier Diversity Program - Black EOE Journal
- Corporation of the Year - Asian Pacific American Chamber of Commerce (APACC)
- Ford ranked No. 5 - Diversity Inc. Supplier Diversity
- Ford ranked within the top 50 organizations in the U.S. for multicultural business opportunities - DiversityBusiness.com
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 166,000 employees and about 70 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visitwww.ford.com